Mohammad Hossein Ghourchani Khouzani; Zohreh Dehdashti Shahrokh
Abstract
In the political systems, competition between political actors with the aim of gaining power and influencing voters ‘decisions, depends on how they market their political activities. The lack of deep understanding of the people image towards the politicians and factors influencing public political ...
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In the political systems, competition between political actors with the aim of gaining power and influencing voters ‘decisions, depends on how they market their political activities. The lack of deep understanding of the people image towards the politicians and factors influencing public political and social behaviors create problem in achieving political goals. The purpose of the present study is to create a clear picture of the depth of the minds of the Iranian voters towards the ideal brand of the president in Iran. This research is conducted by a phenomenological approach and in order to determine the conceptual map of the ideal brand of the president has conducted in-depth interviews along with the ZMET technique. It should be noted that the statistical population of the present study is targeted from Iranian over the age of 18 who have at least participated in one presidential election. Also, after conducting 14 interviews, the researcher reached theoretical saturation and a consensus map of the ideal presidential brand was extracted. The central structures included in the consensus plan are: Advanced Iran, Economic Improvement, Development and Culture Improvement, Relaxation, Tourism Attention and Development, Committed, Justice-seeking, Global Communication, Environmental and Pragmatic, which should be included in market campaigns. Presidential policy to increase public participation in elections.
Hassan Bashir; seyd Hamid Taheri
Volume 4, Issue 13 , October 2015, , Pages 35-63
Abstract
In this research, the contents of the Campaign teasers of the candidates of the 10th presidential election were reviewed and analyzed. For achieving this goal, the Practical Discourse Analysis Method (PDAM) was used. Research statistical society included all the eighth teasers broadcasted from Channel ...
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In this research, the contents of the Campaign teasers of the candidates of the 10th presidential election were reviewed and analyzed. For achieving this goal, the Practical Discourse Analysis Method (PDAM) was used. Research statistical society included all the eighth teasers broadcasted from Channel one of the national TV and the analysis index was also the main performers of candidates in their campaign teasers. The results had shown that candidates focused on specific issues in their teasers: Ahmadi Nejad on "justice basis” and “Service”, Mousavi on “incapability of Ahmadi Nejad “and “efficiency and political and cultural equality of himself”, Karoubi on “tendency to intelligence” and “inefficiency of the management system” and on Rezaie on “principals ability and programming “and “disability of Ahmadinejad government".
